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How is Toyota Marketing the Inaugural C-HR?

Toyota is kicking off the launch of the first-ever C-HR subcompact SUV crossover with its "A New Story Begins" marketing campaign by merging classic stories of mischief from fairy tales such as the Gingerbread Man (G-Man), Cinderella, Little Red Riding Hood (Lil Red), Truel and Rapunzel.

Characters will be updated for the modern world. The campaign intends to focus on multicultural spots targeted to Asian and African-Americans as well as Hispanic audiences.

You may already have seen some of Toyota's new TV spots. The brand also joined forces with...

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KBB.com Lists Winningest Qualities of 2017 Toyota Prius

Is there anything that we here at Stone Mountain Toyota don't appreciate about the 2017 Prius, our esteemed Japanese automaker's fuel-sipping hatchback?

Quite honestly ... no. We feel this whip is a winner from tip to tail.

And we think you'll understand just what we mean after scoping the clip below. Pair up with Kelley Blue Book Managing Video Editor Micah Muzio, as he puts the Prius through its paces:

The standard equipment roster of the base Prius trim -- the One -- is sure to make some heads spin.

Such amenities include 15-inch wheels, automatic LED headlamps, keyless entry…

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Toyota Continues to Inspire Positive Growth for Latino Community

Toyota continues to be an active supporter of the Latino community. LATINO Magazine recently celebrated the automotive company for the fifth consecutive year and highlighted its ongoing advocacy of the Latino community. The magazine came to its decision after examining the brand's initiatives on philanthropy, governance, minority business growth and diversity in the workforce.

The publication took particular interest in the Toyota Organization for Development of Latinos (TODOS). Designed as a resource for employees, TODOS consists of...

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2017 Toyota Avalon Turns Heads for All the Right Reasons

If you're in the market for a full-size sedan, we here at Stone Mountain Toyota would be quick to point you in the direction of ours, the 2017 Avalon.

Wondering why we would?

Then, the clip below has your name on it. Join the good folks over at Edmunds, as they take the Avalon out for a test run:

Arguably one of our favorites across the Avalon range, the mid-level XLE Premium model delivers the goods in just about every manner imaginable.

Standard equipment on this trim includes driver-seat memory settings, Qi wireless smartphone charging, a sunroof, a navigation…

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Toyota Receives Top Honor from Advertising Hall of Fame

At the 68th Annual Advertising Hall of Fame Induction Ceremonies and Gala Dinner, Toyota was celebrated by the American Advertising Federation and given a once-in-a-lifetime honor. The automotive brand is the 2017 corporate inductee. It will join a respected group of eight brands, whose contributions to the art and business of advertising have transformed the landscape of the industry to become part of the broader American story.

“Day in and day out, we rally our agency teams to be inspired, to challenge each other, to innovate, to...
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Toyota April 2017 Sales Blossoms Since Last Year

In April, Toyota’s light trucks had one of their best sales months ever. SUVs sales blossomed by about nine percent, and the brand smashed April sales from last year.

“The industry’s appetite for SUV and light truck sales remains strong,” said Jack Hollis, group vice president and general manager of Toyota division. “Toyota continues to progress in aligning our mix with the industry, as seen by the exemplary month for our SUVs with...
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2017 Toyota Tacoma TRD Pro is Luxury Off-Roading at its Finest

The 2017 Toyota Tacoma is an efficient and affordable mid-size work truck, and if you opt for the top-tier TRD Pro, it can be an off-road lover’s dream. With a starting price of $24,320, many drivers looking for a reliable work vehicle choose the best-selling midsize truck in the U.S. But, the top-tier six-speed manual $40,960 TRD Pro is your best bet for outdoor adventures in hard to reach places.

The Tacoma TRD Pro Better than Ever

The TRD Pro comes with features designed to make off-roading a whole lot easier. Crawl Control is a form…

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Meet the Toyota C-HR at Stone Mountain Toyota

The C-HR is Toyota’s first subcompact SUV. Starting at $22,500, it gives the driver and his or her passengers a lot of needed space near the front and rear seats. The C-HR features two trims as well as a massive cargo area for things like suitcases, or your kids’ soccer equipment.

What Powers the Toyota C-HR?

The Toyota C-HR is driven by a 2.0-liter inline four-cylinder Dynamic Force Engine featuring Toyota’s advanced Valvematic technology. It can also get up to 27 mpg in the city and 31 mpg on the highway. The transmission on the C-HR…

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Autotrader Cites '5 Reasons to Buy' 2017 Toyota Camry

Are you seeking a midsize sedan that's every bit as fun to drive as it is easy on the eyes? Well, if so, we here at Stone Mountain Toyota think you may well meet your match in ours, the 2017 Camry.

And why might that be?

Here now to deliver the need-to-know info is Autotrader reviewer Amanda Salas. Check the clip below to get her take on the Camry:

There are two unique engine options available on the Camry, both of which are tied to a six-speed automatic transmission and front-wheel drive.

The entry-level iteration, a 2.5-liter four-cylinder…

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2017 Toyota Highlander Has a Friend in MotorWeek

If you happened to catch this post from just last month, you now know that we here at Stone Mountain Toyota are altogether over the moon for our full-size SUV, the 2017 Highlander.

What you might not have known, however, is that our pals over at MotorWeek are equally as impressed by the Highlander.

What'd they like best? Check the clip below to find out:

So, you're seeking a swanky, upmarket vibe from the Highlander, huh? Well, then, the top-of-the-line Limited Platinum likely has your name on it.

Standard amenities on this iteration include a panoramic sunroof, automatic…

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